Quantitative research is a systematic investigation that focuses on gathering numerical data and applying statistical, mathematical, or computational techniques to analyse it. The primary aim of quantitative research is to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It involves methods such as surveys, experiments, or secondary data analysis, allowing researchers to establish patterns, relationships, or trends within the data.
Quantitative research typically uses a structured and standardised approach, which makes it easier to replicate. Other researchers can follow the same methods and check if they obtain similar results. It is valuable for producing objective, reliable, and generalisable data, especially when testing hypotheses or examining relationships between variables.